Utilize Co-Branding Opportunities

We encourage Focus on Energy Trade Allies to utilize co-branding opportunities to promote their business and Focus on Energy programs. In order to use the Focus on Energy Trade Ally logo the following co-branding and logo requirements must be adhered to when creating materials.

TRADE ALLY LOGO AND USE OF FOCUS ON ENERGY NAME

• Alterations, substitutions, or modifications of the Trade Ally logo are not allowed.
• You may only use the Focus on Energy name and logo if you are a REGISTERED Focus on Energy Trade Ally.
• The Focus on Energy Trade Ally logo must always be accompanied with your company’s logo. Use of the Trade Ally logo on its own is not allowed.

TRADE ALLY LOGO CO-BRANDED MATERIALS

Trade Allies are permitted to use the Trade Ally logo for the following co-branded materials:

Trade Allies are not permitted to use the Trade Ally logo on the following materials:

• Product advertisements (Focus on Energy does not endorse any specific makes or models of products)

LANGUAGE AND MESSAGING REQUIREMENTS

Co-branded materials with the Trade Ally logo must include one of the following messaging statements:

• Proud to partner with Focus on Energy.
• Save energy and money with Focus on Energy.
• Use energy smarter with Focus on Energy.

TRADE ALLY LOGO SIZE

• The Focus on Energy Trade Ally logo must be noticeably smaller than your company’s logo. For example, the Trade Ally logo should be at least 25% or ¼ the size of your company logo.
• The ideal width of the Focus on Energy logo is no smaller than 2” and the tagline must be readable.

TRADE ALLY LOGO APPROVAL

• All co-branded materials MUST be approved by Focus on Energy prior to print or distribution.
• Please submit co-branded materials to tradeally@focusonenergy.com for approval.
• Allow three business days for approval.

Questions?
Call 800.762.7077 or email tradeally@focusonenergy.com

• The color version of the Trade Ally logo is preferred against a white background.
• The Focus on Energy Trade Ally logo should never be placed on photography.
• Black and white logos are available for lighter or darker color backgrounds.
• Never enclose the logo in a shape or place a border around the logo.

There must be ample clear space around the Focus on Energy Trade Ally logo. The distance between the Focus on Energy Trade Ally logo and other visual elements (headlines, photos, text, graphic elements, etc.) should be the maximum amount of space the material allows.

The Focus on Energy Trade Ally logo should be placed straight and horizontally.