Focus on Energy Introduces Online Marketplace

Press Release


Madison, Wis. – FOCUS ON ENERGY®, Wisconsin’s statewide energy efficiency and renewable resources program, recently launched its Focus on Energy Marketplace, an online store that offers access to energy-saving products at more affordable prices. With holiday sales just around the corner, the timing is perfect for Wisconsinites looking to save big on products that can lower their energy use and utility bills all year long!

The new offers a diverse mix of energy-saving products from reputable brands like Google Nest, ecobee, Honeywell, General Electric and more, many with instant rebates that can be applied at checkout. Each product has been carefully selected with quality and energy-saving potential in mind.

“We're excited to see how our Online Marketplace improves customer access and knowledge surrounding the benefits of available energy-saving products,” said Scott Yee, Residential Portfolio Manager for Focus on Energy.

Focus on Energy is available to residential and businesses customers of the 107 Wisconsin utilities that partner in the Program, and it empowers those customers to make smart energy decisions with enduring economic benefits. Focus on Energy offers energy expertise and financial incentives that help Wisconsinites implement energy efficiency and renewable energy projects that otherwise wouldn’t happen or, in some cases, years sooner than scheduled.

The Focus on Energy Marketplace is powered by Uplight, the leading provider of end-to-end customer-centric technology solutions dedicated solely to serving the energy ecosystem.

“Our goal is to help improve customer experience and satisfaction, and reduce service costs and carbon emissions,” said Uplight CEO Adrian Tuck. “We want to provide a seamless experience that involves educating customers and making it easier for them to make better choices to save energy and money.”

Begin shopping and saving today at The Online Marketplace will be continually updated as more sophisticated energy-saving products are introduced to the market.

A third-party evaluation noted Wisconsin runs the most cost-effective energy efficiency programs in the nation. It also found every $1 invested in Focus on Energy generates more than $5 in benefits for Wisconsin, including economic benefits, reduced pollution and reduced energy costs.

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