April 29, 2021 5:00 PM
What exactly is an objection? Is it a roadblock on the path to your sale? Or simply a manifestation of your prospect’s need for additional information before they buy? Improperly handled, objections can stall or prevent even the most worthwhile projects. “We don’t have the budget.” “My tenants pay the utility bill.” “We only approve projects with short simple payback periods.” Fortunately, these and so many other commonly heard objections are easily addressed with confident responses that change your prospect’s perspective and motivate them to move forward. This fast-paced session will cover how to neutralize these and more than a dozen other commonly heard objections to energy-related proposals.